Dime, originally known as the Dimestore Crew, was founded in 2005 in Montreal, Canada, by skateboarders Antoine Asselin and Phil Lavoie. What began as a tight-knit group making skate videos quickly evolved into a full-fledged skate brand known for its humor, creativity, and connection to Montreal’s vibrant skate scene. Dime’s early videos, like "The Dimestore Video" and "Knowing Mixtape Vol. 2", blended technical skating with dry humor and helped build a loyal following. In 2014, after years of making T-shirts for friends, Dime officially entered the apparel market. Their streetwear line gained traction in North America and beyond, blending skate functionality with offbeat charm. In 2015, Dime launched the "Dime Glory Challenge", a one-of-a-kind skate event featuring wild challenges like the “Speed Challenge” and “Wallride Challenge.” The event became a cultural highlight and solidified Dime’s unique presence in skateboarding. Dime has since collaborated with major brands like Vans, adidas, DC Shoes, and Reebok, expanding its global reach while staying true to its roots.