Palace Skateboards, founded in 2009 by Lev Tanju and Gareth Skewis, has become a pioneering force in both skateboarding and streetwear. Based in London, the brand was heavily influenced by 90s pop culture, with a strong visual identity rooted in VHS aesthetics. A key element of Palace's success is its iconic Tri-Ferg logo, designed by Fergus "Fergadelic" Purcell. The Penrose triangle, representing infinite movement and dynamic energy, embodies Palace's rebellious spirit and forward-thinking ethos. Palace's early days were marked by the formation of its skate team, which included skaters like Lucien Clarke, Olly Todd, and Charlie Young. Their high-energy skate videos, such as 'Palasonic' (2017), played a vital role in the brand’s rise, capturing the raw, DIY aesthetic that set Palace apart from more polished skate brands. The brand’s influence expanded beyond skating through collaborations with major companies like Adidas, Reebok, and Ralph Lauren. Celebrity endorsements from figures like Kanye West, Drake, and Rihanna helped elevate Palace into a global streetwear icon. With flagship stores in cities such as London, New York, and Tokyo, Palace continues to shape both skateboarding and fashion, maintaining its authenticity while pushing cultural boundaries.