Based in Sydney, Australia.
Mental Apparel is a men’s underwear and streetwear brand founded in 2024 by New Zealand and Australian street skaters in Sydney. The brand designs performance-focused underwear using premium, moisture-wicking fabrics and anti-chafe technology for active use. Mental Apparel reflects the skate culture of Sydney’s eastern suburbs and emphasizes functional, minimalist design. All products are made in Australia with a focus on quality, sustainability, and ethical manufacturing. The brand targets individuals with active lifestyles, offering streetwear and underwear that support movement and comfort throughout the day. Mental Apparel is Australian made and owned, using locally sourced materials where possible.