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From IAN STONEBROOK at GOAT.com:
In 1966, brothers Paul and Jim Van Doren set out on a simple mission: to create shoes for customers in California and sell them directly to the public instead of selling them wholesale to retailers. The Van Doren brothers, along with partners Gordon Lee and Serge Delia, officially opened for business on March 16 at 704 E. Broadway in Anaheim, California.
On their first day of business, Van Doren sold 12 made-to-order pairs of their #44 Deck Shoes, better known as the Authentic. Over time, Vans sneakers became an instant success within the skate community, thanks in large part to their vulcanized waffle soles. Beyond the skate community, the sneakers served as a source of self-expression due to their customization business model. The business boomed over the course of the next decade and by 1978, their product offering grew with the introduction of the Old Skool, Classic Slip-On, Sk8-Hi and Era models.
The Vans mission continued to evolve over the decades, setting their sights firmly on skateboarding in the '70s, sponsoring the Warped Tour in the '90s, and becoming a staple of street culture and sneaker collecting worldwide in the ‘00s.
From the Van Doren Rubber Company's California origins to its global meteoric rise, discover how Vans brought together the worlds of music, fashion and sports like no other, all while staying true to its core values.
Videos
Added: Saturday, March 9, 2024
Done. (2009)
chris pfanner, pascal de stena, louis taubert, keno ringering, lucas fiederling , and more
Added: Thursday, January 1, 1970
SIKWENS (2024)
eugene choi, minhyuk lee, hyunseok hong, donghyeok kim, hyunseong im
Added: Friday, January 5, 2024
nelly morville, yom tong, jackie michel, gabe thompson, breana geering ("breezy") , and more
Added: Sunday, October 1, 2023
Vans - Alright, OK. (2020)
Added: Tuesday, November 24, 2020
Vans - Blurry (2023)
nelly morville, digby luxton, diego todd, breana geering ("breezy"), willow voges fernandes , and more
Added: Friday, October 27, 2023
Vans - Brasil Tour (2010)
Added: Thursday, January 1, 1970
Vans - Coast 2 Coast (2023)
shor west, sota tomikawa, rio morishige, raido tajima, mami tezuka , and more
Added: Thursday, June 27, 2024
Vans - Credits (2020)
clara solar, adelaide norris, dayana young, helena long, poppy olsen , and more
Added: Thursday, May 28, 2020
Vans - Curren Caples (2023)
Added: Friday, October 13, 2023
Vans - Downtown Showdown (2006)
justin williams, ryan dewitt, dave hoang, jason spears, lizard king (mike plumb) , and more
Added: Saturday, June 17, 2023
Added: Thursday, December 14, 2023
Vans - Kingdom For A Cooler (2020)
alexey krasniy ("alexeyred"), pepe tirelli, jan hoffman, axel cruysberghs, chris pfanner , and more
Added: Monday, November 2, 2020
Vans - Learn To Ride (2000)
Added: Thursday, January 1, 1970
Vans - Much Quiet (2022)
danny brady, dustin dollin, oscar candon, rory milanes, quentin boillon , and more
Added: Tuesday, June 14, 2022
Vans - Nice To See You (2021)
diego todd, lexey krasniy, breana geering ("breezy"), chima ferguson, dustin henry , and more
Added: Tuesday, October 26, 2021
Vans - No Other Way (2016)
kyle walker, elijah berle, andrew allen, geoff rowley, rowan zorilla , and more
Added: Monday, November 28, 2016
Vans - Nusantara (2022)
rubianda, sharil effendy, fikri fauzi, mario palandeng, feroze rahman
Added: Thursday, June 27, 2024
Added: Saturday, December 2, 2023
Vans - Pleased To Meet You (2005)
dustin dollin, john cardiel, steve caballero, van wastell, tony trujillo ("tnt") , and more
Added: Thursday, January 1, 1970
Vans - Propeller (2015)
tony alva, steve caballero, christian hosoi, jeff grosso, ray barbee , and more
Added: Friday, May 1, 2015
Vans - Reality Breakdown (2024)
arno wagner, mika germond, quentin boillon, tom belot, samuel partaix , and more
Added: Thursday, June 27, 2024
Vans - Spinning Away (2018)
tyson peterson, kyle walker, chima ferguson, justin henry, dustin dollin , and more
Added: Tuesday, April 3, 2018
Vans - Take It Back (2019)
Added: Tuesday, August 13, 2019
Vans - U Reckon (2023)
adelaide norris, steven stipanovic, rob schmitt, john halchenko, rome collyer , and more
Added: Friday, May 12, 2023