From IAN STONEBROOK at GOAT.com: In 1966, brothers Paul and Jim Van Doren set out on a simple mission: to create shoes for customers in California... View more

From IAN STONEBROOK at GOAT.com: In 1966, brothers Paul and Jim Van Doren set out on a simple mission: to create shoes for customers in California and sell them directly to the public instead of selling them wholesale to retailers. The Van Doren brothers, along with partners Gordon Lee and Serge Delia, officially opened for business on March 16 at 704 E. Broadway in Anaheim, California. On their first day of business, Van Doren sold 12 made-to-order pairs of their #44 Deck Shoes, better known as the Authentic. Over time, Vans sneakers became an instant success within the skate community, thanks in large part to their vulcanized waffle soles. Beyond the skate community, the sneakers served as a source of self-expression due to their customization business model. The business boomed over the course of the next decade and by 1978, their product offering grew with the introduction of the Old Skool, Classic Slip-On, Sk8-Hi and Era models. The Vans mission continued to evolve over the decades, setting their sights firmly on skateboarding in the '70s, sponsoring the Warped Tour in the '90s, and becoming a staple of street culture and sneaker collecting worldwide in the ‘00s. From the Van Doren Rubber Company's California origins to its global meteoric rise, discover how Vans brought together the worlds of music, fashion and sports like no other, all while staying true to its core values. Show less