SurferToday.com: "Transworld Skateboarding (TWS) was a global skateboarding magazine founded by Larry Balma and Peggy Cozens in May 1983 in Carlsbad, California. TWS provided the skate world with visually stunning material and a different perspective than Thrasher magazine. This perspective comes from Transworld's founder, Larry Balma. Thrasher's main competitor came up with an alternative motto: "Skate and Create," as opposed to the iconic punk saying "Skate and Destroy." The goal was to deliver a mainstream skateboard magazine with quality photography and parent-friendly content that all youth could read. The publication was a success and attracted brands, athletes, the mass market sports manufacturers and, therefore, the X Games. Transworld Skateboarding quickly grew its fanbase and the positive thinking formula paid off - the magazine had the largest subscription audience among skate publications."